01 / BREADTH
A broader perspective
Your panel brings together varied profiles to surface perspectives that an “average customer” view could miss.
Audience & Messaging Intelligence
Know your audience.
Make clearer
decisions.
Explore different audience profiles. Talk with AI-simulated people. Discover how they see your offer, what resonates, and what to test in the real world.
Interactive demo · no sign-up required
Explore different perspectives.Illustrative images · AI-generated people
From audience insight to action.Explore perspectivesDiscover opportunitiesShape your messagingSee our approach
The Persona difference
Go beyond asking AI
for “an opinion.”
Persona builds distinct audience profiles before simulating their reactions. Explore how behaviors and circumstances shape the way people see your offer and respond to your messaging.
02 / DEPTH
Behaviors and context
Different circumstances, priorities, and decision styles help reveal what builds trust, creates a connection, or makes people hesitate.
03 / CONTINUITY
Build on what you learn
Pick up conversations, ask deeper questions, and compare new versions with the same simulated people when the context remains comparable.
AI-simulated people. Hypotheses to explore and validate in the real world.See where it can help
Put insight to work
A clearer view of
your next move.
From how your offer is perceived to which message is worth testing. Choose where to begin.
Discover what resonates
Who is most likely to connect with your offer?
Explore what different profiles value, how they see your offer, and which barriers could influence their decision.
A fresh look at your offer
ConvenienceTrustIndependence
What if the value your customer sees is the time they get back?
A hypothesis to explore with your panel and validate with real customers.
Illustrative images · AI-generated people
From insight to action
Start with what you already know about your business.
Explore the platform, get to know an audience, and see how its perspectives can guide your messaging.
Interactive demo · no sign-up required01
Tell us what you offer and who you want to reach.
Review the context before moving forward.
02
Explore reactions and talk with simulated people.
Get to know different profiles and ask deeper questions.
03
Choose what to say, create, and test.
Turn insights into content and explore how your panel responds to your marketing assets.
You don’t need a defined persona or finished marketing materials to get started.
Your next step
Bring these perspectives
to your business.
One-time purchase. No monthly subscription. Choose a package to build your panel, explore your offer, and start creating and testing.
Start
Get to know your audience and find a starting point for your messaging.
$100 USD
Launch pricing · one-time payment, no subscription- 1 full analysis of your offer
- Panel of 20 simulated people
- Full report of your analysis
- 10 additional ideas + 10 pieces of content
- 5 content tests + 5 retests
- 10 answers about your analysis
- 20 answers from personas and simulated people
Pro
Explore more offers and contexts, with more room to create, ask questions, and test.
$240 USD
Launch pricing · one-time payment, no subscription- 3 full analyses of your offers
- 3 panels of 20 simulated people each
- Full report per analysis
- 40 additional ideas + 40 pieces of content
- 20 content tests + 20 retests
- 40 answers about your analyses
- 80 answers from personas and simulated people
Custom
A tailored scope and usage level for your project.
Let’s talk.
Contact us for scope and pricing- Analyses based on your needs
- Panels sized for your context
- Full reports per analysis
- Custom volume of ideas and content
- Conversations, tests, and retests to fit your needs
- Scope and terms agreed together
Get payment and access details · no purchase commitment.
See everything included in each package
Allowances are totals per package. Each analysis includes its own panel and a full report with insights and the reasoning behind the findings.
| What’s included | Start | Pro |
|---|---|---|
| Full analyses | 1 | 3 |
| Simulated audience panels | 1 | 3 |
| Simulated people per panel | 20 | 20 |
| Full reports | 1 | 3 |
| Additional ideas | 10 | 40 |
| Generated texts or scripts | 10 | 40 |
| Content alternatives | 10 | 40 |
| Content revisions after testing | 5 | 20 |
| Content tests with the panel | 5 | 20 |
| Retests with version comparison | 5 | 20 |
| Answers to questions about the analysis | 10 | 40 |
| Answers from personas and simulated people | 20 | 80 |
Each interaction includes one question and one answer. Content generation produces text and scripts. Tests, retests, and revisions have separate allowances and happen when you choose.
Keep going at your own pace
Your panel stays with you.
Your access to the panel, analyses, and reports doesn’t expire when your allowances or credits run out. Everything you’ve already generated stays available to review.
Buy more credits whenever you need new ideas, content, conversations, or tests. Use them on the features you need, with no monthly subscription.
Pay-as-you-go credits
Add credits when you need them
Ask us for pricing
Choose a top-up that fits your needs.Use your balance across features.
What can I do with additional credits?
For example, 100 credits can cover any one of the following:
100 additional ideas
50 texts or scripts
4 retests with version comparison
These are alternative ways to use the same balance. You can also mix and match features.
| Feature | Credits |
|---|---|
| Generate an additional idea | 1 |
| Generate one piece of content, without testing | 2 |
| Generate a content alternative, without testing | 2 |
| Generate a revision based on test results | 3 |
| Test content with a 20-person panel, including results analysis | 22 |
| Retest a version with the same panel, including comparison | 25 |
| Chat with a persona or simulated person, per answer | 2 |
| Ask About My Analysis, per answer | 11 |
| Create a new full analysis with a 20-person panel | 150 |
Credit usage is per action, or per answer in a conversation. Tests and retests use a 20-person panel. A new full analysis uses 150 credits. Reviewing existing results uses no credits. Contact us for credit top-up pricing in US dollars.
Before you begin
Questions you may
be asking.
What you get, how to use it, and what to expect from the simulations.
How is this different from chatting with AI?
Persona brings together business context, varied audience profiles, reactions to your offer, and direction for your messaging. Explore differences between simulated people, use the same panel for conversations and comparable tests, and track the versions you create.
Does the panel replace research with real customers?
No. The people and responses are AI-simulated. The analysis helps you explore hypotheses and refine your messaging. It is not research with real customers, does not predict sales, and does not guarantee results. Real-world market response remains the way to validate your decisions.
Do I need to have a customer persona already?
No. Your business context helps shape your target audience, ideal customer profile (ICP), and persona. You review this summary before moving forward. These references remain available under Context.
What happens after my analysis?
Explore your audience, chat with simulated profiles, and browse content ideas. You choose the ideas and formats before generating any content.
What does content generation include?
You get copy for posts and carousels, captions, and video scripts. Review, edit, copy, or download the content, and choose when to test it with your panel. Create the final visuals and videos in the tools of your choice.
Can I bring in content I already have?
Yes. Paste text or upload an image, PDF, or text file. Review the material, then choose when to test it with your panel. Uploading existing content doesn’t use your content generation allowance.
Do I lose access when my credits run out?
No. Your panel, analyses, reports, and existing materials stay available after your package allowances or credits run out. Reviewing them uses no credits. You can buy additional credits anytime for new ideas, content, conversations, and tests.
Is there a monthly subscription?
No. Start and Pro are one-time purchases with the allowances shown in each package. After that, buy credits as you need them. No monthly subscription is required to keep using Persona.
How much do additional credits cost?
Contact us for credit top-up pricing in US dollars. Credits work across features: an additional idea uses 1 credit; a text or script uses 2; an answer from a persona or simulated person uses 2; and a test with a 20-person panel uses 22. Mix and match features to suit your needs. See the full credit usage table.
What happens after I choose a package?
Choose Start, Pro, or Custom and leave your name and email. Your phone number and a description of what you’d like to explore are optional. We’ll be in touch soon with payment options, next steps, and details on activating your access. Submitting your interest does not create a charge or a purchase commitment.